Most people open a website and feel nothing. I build the ones that make them stop scrolling.
My Stack
frontend
backend
database
tools
platforms
infrastructure
design
My Experience
Freelancer
Web Developer & Designer
2022 - Present
- Designed and shipped 8+ responsive websites across hospitality, retail, and personal branding, with average Lighthouse scores of 95+ on performance and accessibility
- Built custom UI systems in React and Next.js, cutting page load times by ~45% and lifting client conversion rates by up to 30%
- Delivered 6 full brand identity packages — logos, typography, and style guides — used across web, social, and print collateral
- Reduced post-launch design revisions by ~50% by introducing reusable component libraries and Figma design tokens
IDesign Tech
Full Stack Developer Intern
June 2025 - August 2025
- Shipped 12+ front-end features in React, TypeScript, and Tailwind CSS across a 3-month internship, contributing to 2 production releases
- Collaborated with a cross-functional team of 6 (design, backend, QA) to deliver user-facing improvements that reduced reported UI bugs by ~35%
- Integrated 10+ RESTful API endpoints and optimized SQL queries, cutting average response time from ~800ms to under 300ms
- Wrote unit and integration tests that lifted coverage on touched modules from ~40% to 80%+
Slay Coffee
Graphic & Marketing Growth Assistant Manager
Sept 2022 - April 2023
- Owned the visual identity across 20+ campaigns spanning Instagram, in-store collateral, and packaging, helping grow the brand’s Instagram following by ~3x (from ~15K to ~45K) in 8 months
- Designed 150+ social assets, menus, and promotional creatives in Figma and Adobe Suite, lifting average post engagement rate by ~60%
- Ran A/B tests on ad creatives and landing copy across Meta and Google Ads, improving click-through rates by ~25% and lowering cost-per-click by ~18%
- Partnered with the growth team on email and influencer campaigns that drove a ~40% uplift in monthly online orders and contributed to opening 2 new outlets
- Built reusable brand templates and a mini design system that cut creative turnaround time from ~3 days to under 24 hours
Selected Projects
Milestone Manager
A full-stack wedding planning app built with React and Supabase. Couples and planners can track milestones, manage vendors, and coordinate timelines — with real-time updates and a clean Tailwind UI.
Bullet Journal
A digital bullet journal built with React and Supabase. Users can create daily logs, habit trackers, and custom collections — with persistent storage and a minimal, distraction-free interface styled in Tailwind CSS.
Balance of Power
A browser-based clone of the Ravensburger Echo board game, built with vanilla HTML, CSS, and JavaScript. Features turn-based game logic, interactive UI, and responsive design — no frameworks, no dependencies.
Smokehouse Riot
A complete brand identity system for Smokehouse Riot, designed in Figma. Includes logo suite, colour palette, typography guidelines, and usage rules — built to maintain consistency across print and digital touchpoints.
Elite Studios
Brand identity and logo design for Elite Studios, crafted in Figma. Covers primary and alternate logo marks, brand colours, and type hierarchy — delivering a polished, professional visual language for the studio.
